We Major Los Angeles is a California lifestyle brand that helps empower today's socially conscious cyclist. Our efforts are focused on building community, unlearning hate, and riding bikes. The name We Major rests well within our logo. The circle represents the "We" for the people and "Major" meaning that not only are we enough as human beings coming from various cultures and backgrounds but that we are more than enough. We Major! This message is specifically intentional for BIPOC representation to exist within the realm of cycling and outdoor adventure.